Keywords and Focus

Keywords are a big thing in Search Engine Optimisation. The words that appear on your website need to include the words that people type into the search engines (when looking for information that may be found on your website). People search for keywords more so than full sentences. Even if they did search using full sentences, you would still need to focus on matching the keywords. Important keywords should feature in your website naturally. It is important to ensure that the content of your website includes the keywords that you think are relevant to your business or interest but the content should not be contrived - the website must still be pleasant for a real visitor, and also, search engines may penalise you for overuse of keywords. Search engines may check the percentage of your page content taken up by one particular word, if it is too high they may stop indexing your webpages. You should pick keywords for each page on your website and make sure that you focus on optimising each page for the content on that particular page. Focusing on a number of areas will reduce the quality for individual keywords - it is wasteful, from an SEO point of view you may as well just have a one page website! If you can keep your focus you should be able to bring in plenty of visitors through the more minor pages of your website.