Updating Content

As of last Friday I am not a website developer! I expect to begin my new job in the next few weeks. As of yet I am not sure whether it will be more or less relevant to Search Engine Optimisation than my previous job. Anyway, enough about me, let's get back to SEO! In order to maintain a high ranking on Search Engine Results Pages, it is a good idea to update your content fairly regularly. Search Engines want to show their users relevant content. Suppose I search for 'information technology in Ireland' and the search engine has two relevant articles in its index. If one of the articles was last updated in 1999 and the other was last updated in 2006, then one would expect that the article from 2006 is more likely to interest me. You can expect a good search engine to follow this principle. Therefore it is important to keep your website updated with new and relevant information. From a non-SEO point of view, another benefit of always having fresh content is that you can entice visitors to return to your website frequently. Almost all good SEO techniques are of benefit to the user of the website as well as the search engines, and most of the optimisation techniques currently promoted by Google will help improve the user-friendliness of a website and make it more searchable.