The Alt attribute and Metatags

Search engine spiders don't process the images on your website and decide what keywords they will convey to the visitor! But you can use the Alt attribute on your images and the search engine spiders will read these. (You should also be using the Alt attribute so that browsers that do not display images can tell their users what image would ideally appear.) So use the Alt attribute on every image and use it accurately - describe your image precisely and concisely with as few words as possible. Metatags may be less important now than they were in the past but they are still used by major search engines. The Metatag Description should be a short description of the content on the page that is being optimised. Metatag Keywords may be more important - only use a few keywords; separate key words and phrases with commas; make sure that all your key words and phrases appear, word-for-word, within the content of the page. So, in an ideal situation, your most important keywords for the page would appear in the Metatag Keywords, the image Alt attributes, the Page Title, the content of the page, and the URL of the page.