Heading Tags, Internal Linking, and Bold Text

There are a number of simple things you can bear in mind when creating your page content and layout. First of all, Heading Tags - use these for the headings in your content. Use them properly, use 'h1' tags for your main heading, use 'h2' tags for headings that are one level below your main heading, and use 'h3' tags for sub-headings that are one level below your 'h2' headings. As well as being search engine friendly, this will also make your source code neater and easier to read. Google appears to treat anchor text a bit differently than standard text on your website. You should have text links to any other relevant pages within your website. The text that is linked should be an accurate signpost to the page that it points to. Where your links are somewhat relevant to the current page this should mean a benefit to your SERP (Search Engine Ranking Page) position. For example, if your homepage is aimed at people looking to buy a car and you have links to other pages on your site such as 'Car Buying Tips', 'Advanced Car Search', and 'Featured Cars' - then Google will make use of the keywords in the link text when ranking your homepage. (This principle would apply to pages other than your homepage also.) Bold Text is another thing search engines may put some weight in when rating your page, I would recommend using Bold Text sensibly - just as you would in a document for printing.