Domain Names, Page Titles and URLs

Google seems to see your domain name as being very important. If you sell boats and your website is 'www.buyaboat.ie', then you shouldn't find it too difficult to appear highly in a Google search for 'buy a boat'. When reading a domain Google is able to parse the words in the domain name without hyphens. When naming URLs it is best to separate words with hyphens. Page Titles (in the Head part of your html code) are also quite important to Google . You should title each page appropriately to the content of that page. Keep it short and rich in Keywords. Keep the more important keywords near the beginning of the title. Page URLs are also important to Google. I find trying to match your URL with your Title to some extent is a good way of focusing on the correct keywords. As with the page titles, important words in your URL should be closest to the beginning. Do not make your URLs too long - keeping them as short as possible is probably the best principle.